India is currently undergoing a rapid economic and demographic transformation. Since 1980, average living standards have experienced a sustained and rapid rise. The gross domestic product per capita has risen by 230 per cent; a trend rate of 4 per cent annually. Life expectancy has risen from 54 years to 69 years while the (crude) birth rate fell from 34 to 22 per thousand between 1980 and 2008. Rapid economic growth has been accompanied by rising urbanisation. Between 1980 and 2000, the share of the urban population rose from 23 to 28 per cent. By 2030, it is likely to be as high as 41 per cent. Rapid economic growth, urbanisation and globalisation have resulted in dietary shifts in Asia, away from staples and increasingly towards livestock and dairy products, fruits and vegetables, and fats and oil. Besides, current consumption patterns seem to be converging towards a Western diet (Pingali, 2004, 2006; Popkin et al., 2012). These dietary changes reflect interaction of demand and supply factors. The demand factors include: rapid income growth and urbanisation, bringing about new dietary needs; and, more generally, growing affluence and life-style changes. Expansion of the middle class, higher female participation, the emergence of nuclear two-income families, a sharp age divide in food preferences (with younger age groups more susceptible to new foods advertised in the media) underlie the demand.
|Title of host publication||Handbook on food: demand, supply, sustainability and security|
|Editors||Raghbendra Jha, Raghav Gaiha & Anil B. Deolalikar|
|Place of Publication||Cheltenham, UK and Northampton, MA, USA|
|Publisher||Edward Elgar Publishing|
|Publication status||Published - 2014|