Geographic Indications (GIs) are an internationally recognised form of protection for goods based on their quality or reputation and a fairly recent instrument in Brazilian law. In this context, there is an ongoing discussion in academia regarding the relevance of GIs as a tool to promote the sustainable development of territories. This debate considers that there is a strong connection between a goodâ€™s reputation and quality and its traditional and sustainable production practices. This research aims to understand how Brazilian GI regulation of agricultural products protects and encompasses socio-environmental sustainability dimensions, discussing the main gaps and opportunities thereof. For that, from an interdisciplinary perspective, this study provides a small-N qualitative content analysis of 30 Brazilian GIs, identifying their socio-environmental provisions, and debating whether GIs can become a mechanism for greater environmental protection in Brazil.