India's New Public Diplomacy Soft Power and the Limits of Government Action

Christopher (Ian) Hall

    Research output: Contribution to journalArticle

    Abstract

    Over the past decade, India has invested significant resources in public diplomacy, using traditional and new approaches to build and leverage its soft power. This article examines the reasons for this investment, the various forms of public diplomacy India employs, and the effectiveness of its efforts to shape public opinion. It finds that Indian investment in public diplomacy is partly a response to concerns about the perceived growth of Chinese soft power and partly a function of changed beliefs in the foreign policy-making elite about the uses of new social media. It also finds that India's new public diplomacy seems to have met with some-albeit patchy-success in augmenting its soft power.
    Original languageEnglish
    Pages (from-to)1089-1110
    JournalAsian Survey
    Volume52
    Issue number6
    DOIs
    Publication statusPublished - 2012

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