This article makes a theoretical argument for reimagining â€œthe rule of lawâ€ in light of â€œlegal pluralism.â€ Building on the work of Desmond Manderson and Roderick Macdonald in particular, the article considers what it means for lawâ€™s pluralism â€“ the differences that animate the everyday life of law â€“ to be the very pulse of its rule. In doing so, the article seeks to open the frame that has been placed around the rule of law in two ways. On one side: to see beyond the law that is made intelligible through institutionalized modes of expression to the law that is made sensible through the richly expressive media of human culture (thus opening the frame around the â€œlawâ€ that is seen to rule). And on the other side: to see beyond law as a mode of governance to law in the everyday lives of subjects (thus opening the frame around how this law is seen to â€œruleâ€). The result is a reimagination of the rule of law as a broadly socio-cultural phenomenon rather than a narrowly legal-institutional arrangement. The article proceeds in two steps, beginning with lawâ€™s pluralism before turning to lawâ€™s rule.