Linguistic Engineering in Hu Jintao's China: The Case of the 'Maintain Advancedness' Campaign

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    Linguistic engineering is the attempt to affect people's attitudes and beliefs by manipulating the language that they hear, speak, read and write. It takes a 'pluralistic' form in democratic societies, where governments, political parties, lobby-groups, advertisers, religious groups and social movements promote words, slogans and discourses to advance their often divergent goals. And it has taken a totalitarian form under many Marxist dictatorships, which have used it as a tool in their attempts to create new, revolutionary human beings capable of creating a communist future.
    Original languageEnglish
    Title of host publicationChina's Thought Management
    Editors Anne-Marie Brady
    Place of PublicationAbingdon and New York
    PublisherRoutledge
    Pages90-103
    Edition1st
    ISBN (Print)9780415616737
    Publication statusPublished - 2012

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