Online Sisterhood: Women, Income Generation, and Online Social Capital in Urban Indonesia

Ariane Utomo

    Research output: Chapter in Book/Report/Conference proceedingChapter


    Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group
    Original languageEnglish
    Title of host publicationGender Considerations in Online Consumption Behavior and Internet Use
    Editors Rebecca English and Raechel Johns
    Place of PublicationUSA
    PublisherInformation Science Reference
    ISBN (Print)9781522500100
    Publication statusPublished - 2016


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