This paper examines how the practices of heritage tourism reproduce identities in and of Fredericksburg, Virginia. In particular, we focus on the everyday practices of tourism workers who are essential in the representation and reproduction of this heritage space. In so doing, we want to move away from research in geography that theorizes representation and embodiment as distinct realms of experience and inquiry. Instead, we argue that representation is work and within this very material process, city workers weave memory with history as they guide visitors through 'America's Most Historic City'. Through an examination of three of Fredericksburg's tourism work environments we show how representations succeed in reproducing heritage tourism spaces precisely because representation is work.