Labour-management practices and workers' experiences in the gig economy are topics of major interest for researchers, regulators and the general public. Platform companies project a vision of gig workers as autonomous freelancers, but pervasive features of their own labour practices, along with workersï¿½ traits, create new vulnerabilities and risks. Efforts to improve gig workersï¿½ conditions to date have made in-roads without achieving a general shift in platformsï¿½ practices or gig workersï¿½ conditions. In this paper, we explore how another, less-recognised stakeholder groupï¿½consumersï¿½shapes the conditions of gig work. Drawing on Australian public opinion data, we study consumersï¿½ views of the gig economy and ask whether these will help or hinder pro-worker campaigns. While consumers are sympathetic to gig workersï¿½ financial plight, they also see benefits in the workï¿½s flexibility and opportunities for jobseekers. We explain how our findings can inform advocacy campaigns and further gig economy research.