The Salience of Alcohol-Related Issues Across the Adult Lifespan

The growing costs to the community of excessive alcohol consumption have resulted in pressure for governments and non-governmental organisations (NGOs) to develop strategies to address this problem, but they do so in a highly constrained resource environment. To provide evidence of health education approaches that may be effective across multiple drinker segments, and hence be relevant to a large number of drinkers, this study investigated the alcohol-related issues that are most salient to adult drinkers at different life stages.