In the wake of the global financial crisis, interest in the relationship between the economy and the environment substantially increased. Several proposals emerged between 2008 and 2012 for the creation of a 'Green New Deal', 'Green Stimulus', and a 'Green Economy'. These proposals are often conflated with one another under the rubric of 'green capitalism', but there are important distinctions to be made between them. Each suggests a different role for the state in regulating the market and the financial sector (i.e. they suggest different models of capitalism). The proposals can also be distinguished by the positions taken on ecological modernisation (i.e. they put forward different models of 'greenness'). Recognition that there are varieties of green capitalism being mooted increases the opportunities for more targeted critiques of each model and enables a more constructive debate about the options for creating sustainable economies in the developed world.